The Marketing Communication & Content Lead turns direction and content strategy into clear briefs, tasks, timelines, and execution plans. This role ensures campaigns run smoothly, teams stay aligned, and deliverables are completed on time. This role also manages timeline, asset tracking, and coordination across internal teams and external partners.

Key Responsibilities
1. Campaign Briefing & Planning

• Turn campaign direction and content strategy into clear briefs for internal teams and external partners.
• Break campaigns into tasks, owners, deadlines, deliverables, and approval steps.
• Ensure all teams understand campaign objectives, key messages, product focus, and timelines.
• Align designers, content creators, KOL team, ads agency, commercial team, and partners on execution.

2. Content & Creative Coordination

• Create campaign, caption, graphic, KOL, and ads creative briefs.
• Brief Graphic Designer, Content Creator, TikTok Content Creator, and PR & KOL Specialist on campaign requirements.
• Ensure all creative assets support campaign objectives and are delivered on time.
• Coordinate with Art Director / Creative Team on campaign visuals and launch assets.

3. Commercial, Agency & Partner Coordination

• Translate Commercial team needs into clear creative requests.
• Coordinate campaign assets across Marketing, Commercial, E-commerce, Retail, and external partners.
• Manage communication with ads agencies regarding creative needs, assets, timelines, and revisions.
• Coordinate with collaboration partners on content requirements, approvals, and posting schedules.

4. Workflow, Timeline & Approval Management

• Own and maintain the marketing team's ClickUp workflow.
• Assign tasks, deadlines, owners, and reminders.
• Track campaign progress, approvals, asset status, and blockers.
• Follow up with teams and partners to ensure deliverables are completed on time.
• Escalate major delays or issues to the Marketing Director.

5. Message Consistency & Quality Control

• Ensure campaign messaging is consistent across Instagram, TikTok, LINE, website, ads, KOL content, and retail channels.
• Review campaign materials to ensure they are clear, on-brand, and aligned with campaign objectives.
• Support final quality checks before publishing when needed.

6. Post-Campaign Review & Process Improvement

• Collect campaign assets, performance notes, feedback, and key learnings.
• Summarize successes, issues, delays, and improvement opportunities.
• Maintain campaign archives and support future planning with documented learnings.
• Recommend workflow improvements to reduce last-minute work and improve execution.

Qualifications

• Bachelor's degree in Marketing, Communication Arts, Business, Media or a related field is preferred.
• 3–5 years of experience in marketing communication, campaign management, project management, social media, fashion, beauty, lifestyle, retail, or related roles.
• Experience managing campaign timelines, creative briefs, content calendars, production schedules, or project management systems.
• Experience using ClickUp, Notion, Asana, Trello, Google Workspace, or similar tools.
• Good understanding of Instagram, TikTok, LINE, ads creatives, KOL content, and campaign execution.
• Strong written and verbal communication skills.
• Strong organization, follow-up, and deadline management skills.
• Able to manage multiple campaigns, launches, tasks, and stakeholders at the same time.
• Able to turn strategy or direction into clear briefs, tasks, owners, timelines, and follow-up actions.
• Responsible, proactive, detail-oriented, and comfortable following up with multiple people.
• Able to work in a fast-paced environment with frequent launches and changing priorities.
• Experience in fashion, jewelry, accessories, beauty, lifestyle, or retail brands is a plus.
  
• YVIS Team Perks & Vibes ✨
• Tech & Setup 💻 – We’ve got your "desk aesthetic" covered with a Macbook and ergonomic tools for ultimate comfort.
• The Saphankwai Power Base 📍 – Our cool office is just a 3-minute walk from BTS.
• Strategic Hybrid Work 🏠 – Switch between working from home and vibing with the squad at the office.
• Monthly Bling Drop ✨ – Stay iconic with 1 free YVIS jewelry piece every month. Treat yourself!
• Exclusive Insider Deal 💸 – Major discounts on all YVIS products because you’re part of the inner circle.
• Results-Driven Flexibility ⏰ – Join the "10 AM Club." We prioritize your output over the clock..
• Recharge to Refuel 🏝️ – Flexible vacations and company holidays. We prioritize your work-life hapiness & balance.
• Fast-Track Growth Culture 🚀 – We don't gatekeep success. If you bring the impact, we provide the path to level up your career.